The iPad Head Girl Promotes Cosmo for Guys in NYC's Bryant Park
Michael Hines — August 2, 2011 — Marketing
References: thinkmodo & laughingsquid
I haven't seen a marketing stunt as creative as the iPad Head Girl in a long, long time. The iPad Head Girl was created by viral marketing company Thinkmodo to promote the newest iPad-only magazine, Cosmo for Guys.
The iPad Head Girl is a fairly straightforward stunt involving a woman with a cube made out of iPads for a head taking a stroll through New York City's Bryant Park. The woman attracts plenty of stares as expected, with one man finally working up the courage to touch the iPad on her face revealing some sample pages of the new Cosmo for Guys. While I suspect that the man at the end of the video was a plant, I do not doubt the reactions of the other folks in Bryant Park who seemed surprised and a little scared. Check out the video here if you want to see a brilliant piece of marketing or if you just want to see a sneak-peek of Cosmo for Guys.
The iPad Head Girl is a fairly straightforward stunt involving a woman with a cube made out of iPads for a head taking a stroll through New York City's Bryant Park. The woman attracts plenty of stares as expected, with one man finally working up the courage to touch the iPad on her face revealing some sample pages of the new Cosmo for Guys. While I suspect that the man at the end of the video was a plant, I do not doubt the reactions of the other folks in Bryant Park who seemed surprised and a little scared. Check out the video here if you want to see a brilliant piece of marketing or if you just want to see a sneak-peek of Cosmo for Guys.
Trend Themes
1. Viral Marketing Stunts - Creating interactive and creative marketing stunts can help boost brand awareness and engagement.
2. Ipad-only Publications - With the rise of tablet use, there is potential for more niche publications to create exclusive digital content only available on devices such as the iPad.
3. Augmented Reality Marketing - Incorporating virtual or augmented reality technology into marketing campaigns can create unique and memorable experiences for consumers.
Industry Implications
1. Advertising - Advertising agencies can utilize viral marketing stunts to create buzz and engagement for clients.
2. Media and Publishing - Publishers can explore exclusive digital content for tablets like the iPad to provide a unique reading experience for their audience.
3. Technology - Innovative technologies like virtual and augmented reality can be used in advertising campaigns to create engaging and memorable experiences for consumers.
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