Into the Clouds by FriendsWithYou is Whimsically Cheerful
Meghan Young — May 30, 2013 — Art & Design
References: friendswithyou & hypebeast
Into the Clouds is an absolutely adorable light installation. Taking on the form of cartoonish clouds, each fixture sports an animated face that many will find irresistibly cheerful. No one would be able to be in a bad mood around these cute pendant lamps.
Designed for Fox Network’s ADHD (Animation Domination High Def) programming block by FriendsWithYou, an art collective founded by Samuel Borkson and Arturo Sandoval III, the Into the Clouds light installation reflects the design studio's simple messages of magic, luck and friendship. According to Psfk, they hang "from the space’s 26-foot high ceiling, each of the five clouds measure 2.5 feet and are placed at different elevations, following the viewer as they go up and down the staircase."
Designed for Fox Network’s ADHD (Animation Domination High Def) programming block by FriendsWithYou, an art collective founded by Samuel Borkson and Arturo Sandoval III, the Into the Clouds light installation reflects the design studio's simple messages of magic, luck and friendship. According to Psfk, they hang "from the space’s 26-foot high ceiling, each of the five clouds measure 2.5 feet and are placed at different elevations, following the viewer as they go up and down the staircase."
Trend Themes
1. Cartoonish Light Fixtures - Opportunity for creating whimsical and cheerful light fixtures that resemble cartoon characters.
2. Animated Face Fixtures - Potential to design light fixtures with animated faces to bring a playful and cheerful element.
3. Cloud-shaped Lights - Innovation in cloud-shaped light installations that evoke a sense of magic and happiness.
Industry Implications
1. Home Decor - The home decor industry can explore creating cartoonish light fixtures to add a touch of whimsy and cheer to interiors.
2. Entertainment - The entertainment industry can incorporate animated face fixtures in set designs or thematic installations to enhance audience experiences.
3. Event Planning - Event planners can utilize cloud-shaped lights as decorative elements to create an atmosphere of enchantment and delight at parties or special events.
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