This Intimate Care Product Packaging Mimics the Human Body
Vasiliki Marapas — December 5, 2014 — Art & Design
References: behance.net & thedieline
Neretin Stas has created a conceptual package design for a collection of intimate care products.
The design is informed by the contents of the package, as well as its intended use. The packaging is, therefore, modeled after the human body, coming in oddly-shaped receptacles with surfaces that resemble human flesh. In its mimicry of the human body, with its soft curves and tender skin, the packaging is taking an interactive approach. Titled 'Naked,' the packaging signals its vulnerability, and more importantly, its authenticity.
Perhaps the most interesting quality of the design, however, is the fact that the fleshy material is coated with a thermochromic paint that reacts to the warmth of human touch by deepening into a bashful blush! The description cautions, "Be gentle with this package, it is very shy."
The design is informed by the contents of the package, as well as its intended use. The packaging is, therefore, modeled after the human body, coming in oddly-shaped receptacles with surfaces that resemble human flesh. In its mimicry of the human body, with its soft curves and tender skin, the packaging is taking an interactive approach. Titled 'Naked,' the packaging signals its vulnerability, and more importantly, its authenticity.
Perhaps the most interesting quality of the design, however, is the fact that the fleshy material is coated with a thermochromic paint that reacts to the warmth of human touch by deepening into a bashful blush! The description cautions, "Be gentle with this package, it is very shy."
Trend Themes
1. Intimate Care Packaging - The trend of packaging for intimate care products that mimics the human body, creating a unique and interactive experience.
2. Interactive Packaging Design - The trend of packaging designs that engage consumers through tactile and sensory experiences.
3. Authentic Packaging - The trend of packaging designs that communicate authenticity and vulnerability, creating a deeper connection with consumers.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore innovative packaging designs that enhance the user experience and create a strong emotional connection with consumers.
2. Health and Wellness - The health and wellness industry can leverage unique packaging designs to convey the quality and authenticity of intimate care products, appealing to consumers looking for a more personalized experience.
3. Design and Packaging - The design and packaging industry can embrace the trend of creating innovative and interactive packaging designs that blur the boundaries between product and consumer, enabling brands to stand out in a competitive market.
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