Bud Light has Launched 'Internet Heroes of Genius'
Ellen Smith — June 27, 2019 — Marketing
Bud Light has re-invented its famed 'Real Men of Genius' campaign for a new generation, resulting in the 'Internet Heroes of Genius,' which follows a similar format to its predecessor.
The original ad spot took a more humorous approach to gain the attention of its demographic at the time. Poking fun of some of the greatest contributions men have made, including tiny dog clothing, pro-wrestling costume designs, or giant taco salad inventions. In the Internet-age, this ad has been revamped, and the commercials now shout out 'Internet Heroes' including social media managers, the Snapchat lens creator, people who still use their middle school emails, online encyclopedia editors and more.
The ad puts a playful spin on a vintage campaign, appealing to an inter-generational demographic.
The original ad spot took a more humorous approach to gain the attention of its demographic at the time. Poking fun of some of the greatest contributions men have made, including tiny dog clothing, pro-wrestling costume designs, or giant taco salad inventions. In the Internet-age, this ad has been revamped, and the commercials now shout out 'Internet Heroes' including social media managers, the Snapchat lens creator, people who still use their middle school emails, online encyclopedia editors and more.
The ad puts a playful spin on a vintage campaign, appealing to an inter-generational demographic.
Trend Themes
1. Re-imagined Advertising Campaigns - Companies are revamping and refreshing vintage ad campaigns to appeal to new generations.
2. Humorous Marketing Strategies - Businesses are using humor to gain the attention of their targeted demographic.
3. Celebration of Internet Culture - Companies are recognizing and celebrating the impact of internet culture by highlighting internet heroes in their advertising.
Industry Implications
1. Alcoholic Beverages - Beer and other alcoholic beverage companies are utilizing re-imagined advertising campaigns to target younger consumers.
2. Marketing and Advertising - Marketing and advertising agencies are implementing humorous strategies to help their clients stand out.
3. Social Media and Technology - Social media and technology companies are being recognized and celebrated as vital components of internet culture in advertising campaigns.
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