Stüssy and Dickies Work Together on The International Workgear Capsule
Streetwear label Stüssy works in collaboration with workwear imprint Dickies on a collection entitled 'International Workgear.' The capsule centers in on Dickies' signature fabric material often used in its pieces, with poly cotton fabric used to construct the entire capsule. It features graphic tees, hoodies, an Eisenhower jacket and a pair of pants to match it. The graphic t-shirts draw inspiration from workwear art in the 50s, chosen alongside Kiko Kostadinov and Stephen Mann.
The color palette of the International Workgear collection is monochromatic with only hues of black and white -- the lookbook showcases the same theme. All of the items in the Stüssy and Dickies collection is set to drop on October 5th online at Stüssy and at chapter store locations.
The color palette of the International Workgear collection is monochromatic with only hues of black and white -- the lookbook showcases the same theme. All of the items in the Stüssy and Dickies collection is set to drop on October 5th online at Stüssy and at chapter store locations.
Trend Themes
1. Poly Cotton Fabric - There is an opportunity for innovative companies to develop new applications and uses for poly cotton fabric in various industries.
2. Graphic Workwear Art - There is a potential for disruptive innovation in the fashion industry by incorporating workwear art from the 50s into modern apparel designs.
3. Monochromatic Color Palette - There is an opportunity for disruptive innovation in the fashion industry by exploring the creative use of monochromatic color palettes in clothing collections.
Industry Implications
1. Fashion - The fashion industry can explore the use of poly cotton fabric and incorporate graphic workwear art from the 50s in their designs.
2. Textile - The textile industry can innovate by developing new poly cotton fabric blends and exploring new manufacturing techniques.
3. Retail - Retailers can capitalize on the trend of monochromatic color palettes by curating collections that offer a wide range of clothing options in black and white hues.
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