'Interior Define' Offers Luxury Custom Sofas at Accessible Price Points
Joey Haar — August 11, 2017 — Art & Design
References: interiordefine & forbes
No one wants the feeling of finding the perfect sofa after spending a weekend antiquing only to realize that it's just a few inches too long for one's space, so 'Interior Define' is helping to eliminate that experience altogether. The furniture brand offers luxurious, fully customizable sofas, chairs, sectionals, and other seating options, ensuring that consumers get a piece that's perfectly tailored to the size and style of their space.
To order Interior Define sofas, consumers first select from an extensive collection of styles on the website. Once settled on one of the elegant, modern options, consumers have the option to customize everything from fabric to leg material and style to the size of the furnishing. Before placing an order, Interior Define will send consumers free fabric swatches to ensure that they're happy with the selection they make ahead of time.
To order Interior Define sofas, consumers first select from an extensive collection of styles on the website. Once settled on one of the elegant, modern options, consumers have the option to customize everything from fabric to leg material and style to the size of the furnishing. Before placing an order, Interior Define will send consumers free fabric swatches to ensure that they're happy with the selection they make ahead of time.
Trend Themes
1. Luxury Customization - Opportunity for businesses to offer fully customizable luxury products to cater to individual preferences.
2. Tailored Furniture - Opportunity for businesses to provide furniture options that are perfectly tailored to the size and style of consumers' living spaces.
3. Online Customization - Opportunity for businesses to provide online platforms that allow consumers to easily customize and personalize their purchases.
Industry Implications
1. Furniture - Customization can disrupt the furniture industry by offering unique and personalized products.
2. E-commerce - Customization options can enhance the online shopping experience, creating a competitive advantage for e-commerce businesses.
3. Retail - Offering customizable products in physical retail stores can attract customers seeking personalized experiences.
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