The Gulf Restoration Network Interactive Postcard is Awesome
Parul Rohatgi — November 29, 2011 — Eco
References: creativity-online & campaignbrief
Almost one and a half years have passed since the Gulf of Mexico oil spill, and while the spill is no longer getting coverage, the region still suffers from the after-effects of the spill.
M&C Saatchi, Switzerland has worked with the Gulf Restoration Network, New Orleans, to design an interactive postcard to bring back people’s attention to the still-unresolved situation in the Gulf of Mexico.
The postcard shows an empty shoreline and reads ‘We need more hand.’ When the receiver of the interactive postcard places his or her hand over the postcard, an image of a bird appears there. Simply put, the Gulf Restoration Network is looking for more assistance from people to revitalize a region that has still not recovered completely from the oil spill.
M&C Saatchi, Switzerland has worked with the Gulf Restoration Network, New Orleans, to design an interactive postcard to bring back people’s attention to the still-unresolved situation in the Gulf of Mexico.
The postcard shows an empty shoreline and reads ‘We need more hand.’ When the receiver of the interactive postcard places his or her hand over the postcard, an image of a bird appears there. Simply put, the Gulf Restoration Network is looking for more assistance from people to revitalize a region that has still not recovered completely from the oil spill.
Trend Themes
1. Interactive Cause Campaigns - Interactive campaigns that allow receivers to engage and support a cause are becoming more popular.
2. Environmental Activism - Businesses should consider supporting environmental organizations or incorporating sustainable practices to appeal to growing consumer demand for environmentally-friendly products and services.
3. Postcard Marketing - Postcards, as a tactile and interactive medium, are proving to be an effective platform for cause-based marketing campaigns.
Industry Implications
1. Marketing and Advertising - Marketing and advertising agencies can help organizations design and implement effective cause campaigns that engage consumers.
2. Environmental Organizations - Environmental organizations can partner with businesses to bring attention to environmental issues and promote sustainable practices.
3. Printing and Promotional Products - Printing and promotional product companies can leverage the demand for tactile and interactive marketing materials to expand into the cause marketing industry.
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