Kodak Builds a River of Tech Information at CES 2010
Marissa Liu — January 8, 2010 — Tech
References: ohgizmo & thedesignblog.org
As part of CES 2010 in Las Vegas, Kodak has introduced a Kodak interactive multitouch display. The display, located at the Kodak booth, allows visitors to browse products of interest.
The large Kodak interactive multitouch display is like a long, backlit river of information. Browsers sort through various gadgets and concept designs and can pick and drag pieces that catch their eye into a vacant corner of the interactive display to learn more.
Implications - With so many new technologies coming out each day, modern consumers are only attracted to the most advanced ones. Products that push the limits on what is possible appeal to shoppers who want to stay on the cutting edge of what is developing. Companies could focus on this when coming out with new items.
The large Kodak interactive multitouch display is like a long, backlit river of information. Browsers sort through various gadgets and concept designs and can pick and drag pieces that catch their eye into a vacant corner of the interactive display to learn more.
Implications - With so many new technologies coming out each day, modern consumers are only attracted to the most advanced ones. Products that push the limits on what is possible appeal to shoppers who want to stay on the cutting edge of what is developing. Companies could focus on this when coming out with new items.
Trend Themes
1. Interactive Multitouch Displays - The trend towards interactive multitouch displays offers opportunities to companies looking to create more engaging and immersive experiences for their customers.
2. Technology-driven Product Displays - Experiential product displays driven by innovative technology can not only capture customer attention, but also provide valuable insights on user behavior and preferences.
3. Cutting-edge Product Technologies - Consumers are constantly seeking the latest and most advanced product technologies, providing manufacturers with the opportunity to differentiate themselves with disruptive innovations.
Industry Implications
1. Retail - Interactive multitouch displays can be leveraged by retailers to enhance product displays and provide more engaging shopping experiences for customers.
2. Consumer Electronics - The consumer electronics industry can utilize technology-driven product displays to showcase their latest offerings and generate excitement around upcoming releases.
3. Marketing and Advertising - Marketing and advertising agencies can leverage cutting-edge product technologies to create innovative campaigns that capture consumer attention and drive engagement.
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