The 'Mosaic' Interactive HBO Series Can Be Explored with an App
Ellen Smith — November 8, 2017 — Pop Culture
References: watchmosaic & psfk
Academy award winner Steven Soderbergh has announced a new digitally interactive HBO series, which takes a unique approach to viewer engagement.
The series titled 'Mosiac' follows a group of characters caught in the middle of a troublesome murder. In an effort to create a buzz about the six-part series, the director has introduced the Mosiac iOS app, which invites individuals to connect online with the show's characters. Through the app, consumers can select a character, experience events and even make choices through that fictional personality's perspective.
Serving as a unique method of storytelling, this interactive HBO series creates a compelling narrative that enables individuals to create an emotional connection to the show prior to its release.
The series titled 'Mosiac' follows a group of characters caught in the middle of a troublesome murder. In an effort to create a buzz about the six-part series, the director has introduced the Mosiac iOS app, which invites individuals to connect online with the show's characters. Through the app, consumers can select a character, experience events and even make choices through that fictional personality's perspective.
Serving as a unique method of storytelling, this interactive HBO series creates a compelling narrative that enables individuals to create an emotional connection to the show prior to its release.
Trend Themes
1. Interactive TV - The use of apps and other digital platforms for interactive TV experiences, allowing users to engage with characters and participate in the narrative.
2. Content Marketing - The use of unique and engaging storytelling methods, such as interactive experiences, to create buzz and emotional connections around upcoming content releases.
3. Personalized Entertainment - The ability for users to customize their viewing experiences by choosing specific characters to follow and make choices through, creating a personalized and unique perspective on the narrative.
Industry Implications
1. Entertainment - Disruptive innovation opportunities in the entertainment industry include creating unique and interactive viewing experiences for consumers, potentially leading to increased engagement and a more loyal customer base.
2. Marketing - Opportunities to disrupt the marketing industry include creating interactive storytelling methods such as those used in this HBO series, to generate buzz and emotional connections around brand releases and campaigns.
3. Technology - Further innovation opportunities in technology include advancing the use of apps and other digital platforms for immersive, interactive entertainment experiences that enhance the user experience.
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