An Interactive David Bowie Exhibit is Featured in a NYC Subway
Justin Lam — April 25, 2018 — Art & Design
References: newsroom.spotify & adweek
David Bowie is considered to be one of the most iconic musicians of all time, and in memoriam of his legacy, a Spotify interactive David Bowie exhibit has opened in the New York City subway system. Running until May 13, 2018, the interactive exhibit will see the artist's visage and works plastered along the city's Broadway-Lafayette subway station. The David Bowie exhibit is being organized by Spotify and the Victoria and Albert Museum in London and will showcase pieces that honor Bowie's life, art and work.
Each piece shown in the subway station will feature artwork and an informational sign with commentary from Bowie. The pieces will also contain links to experience his music through the Spotify app. In addition to the subway artwork, the David Bowie exhibit will also feature limited-edition MTA metro cards featuring many of Bowie's personas including the iconic Ziggy Stardust.
Each piece shown in the subway station will feature artwork and an informational sign with commentary from Bowie. The pieces will also contain links to experience his music through the Spotify app. In addition to the subway artwork, the David Bowie exhibit will also feature limited-edition MTA metro cards featuring many of Bowie's personas including the iconic Ziggy Stardust.
Trend Themes
1. Interactive Music Exhibits - Opportunity for artists and musicians to engage with audiences through interactive exhibits, merging art and technology.
2. Digital Experiences in Public Spaces - Public spaces, like subway stations, are becoming platforms for immersive digital experiences, creating new opportunities for brand engagement and storytelling.
3. Collaborative Exhibitions - Partnerships between institutions, such as museums and streaming platforms, enable unique exhibitions that celebrate the work of iconic artists.
Industry Implications
1. Art and Entertainment - Opportunity to create interactive exhibits that engage audiences and blur the line between art, music, and technology.
2. Technology and Media - Integration of digital platforms, like Spotify, into physical spaces opens avenues for immersive experiences and innovative marketing campaigns.
3. Public Transportation - Collaboration between transportation authorities and cultural institutions offers a new way to enhance commuters' experiences and promote local culture.
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