Unilever Engages Eco-Minded Fans With Interactive Facebook Timeline
Katherinev123 — August 24, 2012 — Eco
References: unilever-rss & popsop
Unilever has launched a campaign that involves an interactive cover photo on its Facebook Timeline. Part of the brand's continued commitment to sustainable business, the campaign encourages Unilever's Facebook fans (of which there are more than a million) to pledge their own commitment to sustainable living; in return, they get included in Unilever's interactive cover photo mosaic.
Participants take the pledge by offering tips, suggestions and promises on how they plan to live more sustainably. These comments -- which can be as simple as a tip to switch the lights off when you leave a room -- will show up whenever users hover over individual photos on the interactive cover photo. What's more, each week Unilever will choose a 'Featured Fan' whose tips and promises will be highlighted.
Participants take the pledge by offering tips, suggestions and promises on how they plan to live more sustainably. These comments -- which can be as simple as a tip to switch the lights off when you leave a room -- will show up whenever users hover over individual photos on the interactive cover photo. What's more, each week Unilever will choose a 'Featured Fan' whose tips and promises will be highlighted.
Trend Themes
1. Interactive Campaigns - Companies can engage their audience by creating interactive campaigns, like Unilever's interactive cover photo mosaic on Facebook, to encourage participation and generate user-generated content.
2. Sustainable Living - Brands can tap into the growing demand for sustainability by launching initiatives that promote and encourage sustainable living, such as Unilever's campaign that encourages Facebook fans to pledge their commitment to sustainable practices.
3. User Engagement - Creating opportunities for user engagement, such as offering incentives for user participation and featuring user-generated content, can help businesses build a loyal and active online community, similar to Unilever's interactive cover photo campaign on Facebook.
Industry Implications
1. Consumer Goods - Consumer goods companies can leverage interactive campaigns to engage their audience and promote sustainable living, as shown by Unilever's use of an interactive cover photo mosaic on Facebook.
2. Social Media - Social media platforms can become valuable tools for interactive campaigns that encourage user engagement and facilitate conversations around sustainability, like Unilever's Facebook campaign with an interactive cover photo.
3. Advertising & Marketing - The advertising and marketing industry can explore innovative ways to create interactive campaigns that generate user-generated content and foster meaningful connections with consumers, similar to Unilever's interactive cover photo campaign on Facebook.
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