This Instagram Hosts an Interactive Choose Your Own Adventure
Laura McQuarrie — February 18, 2014 — Marketing
References: instagram & mykindabook
Creative agency Ralph put together an elaborate and interactive choose your own adventure on Instagram to immerse fans in the universe of ‘Thirteen,’ a book by Tom Hoyle. The book centers around Adam, a boy targeted by a cult that believes he must be killed because of his particular birthdate. The interactive Instagram game follows the same premise, allowing users on mobile devices to make their own choices just like a true “choose your own ending” game.
The experience begins on the Thirteen Book Instagram account, with story details in the captions. From there, users are invited to tap on the photos, which brings up links to tagged Instagram accounts with names that coordinate with a particular option, such as “you_think_its_a_bluff” or “you_grab_the_gun.” With the right choices, users are ultimately led to a video that provides an exclusive discount code for the book.
The experience begins on the Thirteen Book Instagram account, with story details in the captions. From there, users are invited to tap on the photos, which brings up links to tagged Instagram accounts with names that coordinate with a particular option, such as “you_think_its_a_bluff” or “you_grab_the_gun.” With the right choices, users are ultimately led to a video that provides an exclusive discount code for the book.
Trend Themes
1. Interactive Storytelling on Social Media - As social media continues to evolve, there is a growing trend of interactive storytelling to engage users.
2. Gamification of Marketing - Brands are looking for creative ways to gamify their marketing campaigns and engage users in a fun and interactive way.
3. Choose Your Own Adventure Games - The classic choose your own adventure book format is making a comeback in new interactive digital forms.
Industry Implications
1. Publishing - Digital publishers are using interactive storytelling to bring their books to life and engage readers in new and exciting ways.
2. Marketing - Brands are using interactive storytelling to gamify their marketing campaigns and create a unique brand experience for their customers.
3. Gaming - The interactive choose your own adventure format is popular in the gaming industry and is now being adapted to new digital platforms.
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