Montreal Gets an Hi-Tech Underground Makeover
Chris Chesnik — March 2, 2011 — Art & Design
References: montreal-travelguide
This is an interactive TV art display that I stumbled upon while walking through the underground path Montreal, Quebec. The display is really fascinating, as each image moves and interacts with those around them.
One of the images in this interactive TV art display opens a box that releases bubbles and they travel up into the image above. There is also a girl who falls from one box to another. The grim reaper even reaches around the various TV screens. This artistic display is cooler than Canadian winters!
One of the images in this interactive TV art display opens a box that releases bubbles and they travel up into the image above. There is also a girl who falls from one box to another. The grim reaper even reaches around the various TV screens. This artistic display is cooler than Canadian winters!
Trend Themes
1. Interactive TV Art - The use of interactive TV art technology is a disruptive innovation opportunity for the advertising industry.
2. Hi-tech Installations - The trend towards hi-tech installations creates an opportunity for the events industry to enhance visitor experience.
3. Interactive Advertising - The trend towards interactive advertising presents an opportunity for the marketing industry to engage with audiences in new ways.
Industry Implications
1. Art - The art industry can exploit the use of interactive TV art installations to broaden their audience engagement.
2. Advertising - Interactive TV art technologies provide the advertising industry with new opportunities to create immersive experiences for their target audiences.
3. Events - The events industry can benefit from utilizing hi-tech installations like interactive TV art displays to create more engaging and memorable events.
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