The Intel 'What About Me?' App is a Snapshot of Digital Life
Sarah Moore — March 22, 2012 — Tech
The Intel 'What About Me?' app compiles data from Facebook, Twitter and YouTube to create a digital snippet of the user's online social media presence. As if stalking Facebook to see how many people liked a new haircut or constantly checking how many new followers have amassed on Twitter wasn't enough of an ego boost for one day, Intel's app will take the user that extra step further.
The online profile-generator uses recent activity from the three biggest players in the social media game to determine what posts were the most popular, what seemed to be discussed the most often while also giving a rundown of daily habits person based on when, and for how long each social media account was accessed. The Intel 'What About Me?' app also gauges how popular the user's posted material has been and what their interests seem to be based on what they have put online and what they have interacted with on other people's profiles.
The online profile-generator uses recent activity from the three biggest players in the social media game to determine what posts were the most popular, what seemed to be discussed the most often while also giving a rundown of daily habits person based on when, and for how long each social media account was accessed. The Intel 'What About Me?' app also gauges how popular the user's posted material has been and what their interests seem to be based on what they have put online and what they have interacted with on other people's profiles.
Trend Themes
1. Personalized Popularity Infographics - The Intel 'What About Me?' app showcases the growing trend of creating personalized snapshots of social media presence.
2. Social Media Analytics - The app highlights the trend of using data analytics to analyze online social media activity and preferences.
3. Gamification of Personal Metrics - The 'What About Me?' app taps into the trend of gamifying personal data by turning it into visually appealing infographics.
Industry Implications
1. Social Media Marketing - The personalized popularity infographics trend presents disruptive innovation opportunities for social media marketers to better understand and target their audiences.
2. Data Analytics - The 'What About Me?' app showcases the potential for disruptive innovation in the data analytics industry by providing valuable insights into individual social media behavior and preferences.
3. Technology and App Development - The gamification of personal metrics trend opens up opportunities for disruptive innovation in the technology and app development industry, allowing for the creation of engaging and visually appealing ways to visualize personal data.
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