This Institute Magazine Editorial is Wonderfully Wigged Out
Sarah St.Jules — August 1, 2013 — Fashion
References: institutemag & visualoptimism.blogspot
Typically, as fall approaches, many fashion spreads turn themes into dark-inspired shoots, however this Institute Magazine editorial rebelled and infused its shoot with pastel.
Model Rose is the focus in this spread and she is featured with a colorful wig on in each picture. The wig changes from long to short and from violet to pink. The clothes are a mix of light colors with pops of white added in, making the shoot seem light and airy. The most interesting feature is the amount of plastic used. Plastic is seen in accessories, jackets and skirts, which is different because it is not usually considered a comfortable material. Between the colors and the plastic, this Institute Magazine editorial resembled a revival of late 90s fashion.
Model Rose is the focus in this spread and she is featured with a colorful wig on in each picture. The wig changes from long to short and from violet to pink. The clothes are a mix of light colors with pops of white added in, making the shoot seem light and airy. The most interesting feature is the amount of plastic used. Plastic is seen in accessories, jackets and skirts, which is different because it is not usually considered a comfortable material. Between the colors and the plastic, this Institute Magazine editorial resembled a revival of late 90s fashion.
Trend Themes
1. Plastic Fashion - Opportunity for fashion brands to explore the use of plastic materials in their designs, offering a unique and sustainable alternative to traditional fabrics.
2. Pastel Revival - The resurgence of pastel colors in fashion editorials presents an opportunity for brands to tap into nostalgic aesthetics and cater to consumers seeking soft, whimsical styles.
3. Wig Fashion - The incorporation of wigs in fashion shoots opens up new possibilities for experimentation with bold and playful hairstyles, providing hairstylists and wig manufacturers with an avenue for creativity.
Industry Implications
1. Fashion - Fashion brands can embrace the plasticized pastel trend to create innovative collections that combine sustainability, nostalgia, and whimsical aesthetics.
2. Accessories - Accessory designers can explore the use of plastic materials to create unique and eye-catching pieces that align with the plastic fashion trend, offering consumers innovative and sustainable fashion choices.
3. Beauty - Beauty brands can leverage the wig fashion trend to create and promote products specifically designed for achieving various wig styles, catering to the growing demand for versatile and experimental hair looks.
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