Reebok's New Instapump Fury OG References the Los Angeles Lakers
Reebok's signature sneaker model, the 'Instapump Fury OG' receives a new tonal makeover inspired by one of the NBA teams. The new colorway references the Los Angeles Lakers, adorning the silhouette in a blend of 'College Gold,' 'Team White,' and 'Team Purple.'
The sneaker originated in the 90s and the structural shape of the chunky shoe recalls the era. The uppers are constructed from a blend of neoprene and mesh materials in the mix of white and purple hues. There are some yellow accents across the under panels, the outsole tread, and the signature 'PUMP' air outlet. Much like the rest of the Instapump Fury sneakers, the bottom of the shoe sees a 'Graphlite' arch shank to deliver additional support for the foot.
The sneaker originated in the 90s and the structural shape of the chunky shoe recalls the era. The uppers are constructed from a blend of neoprene and mesh materials in the mix of white and purple hues. There are some yellow accents across the under panels, the outsole tread, and the signature 'PUMP' air outlet. Much like the rest of the Instapump Fury sneakers, the bottom of the shoe sees a 'Graphlite' arch shank to deliver additional support for the foot.
Trend Themes
1. Nba-inspired Sneaker Collections - The trend of creating sneaker collections inspired by NBA teams presents an opportunity for brands to tap into the fandom and loyalty of basketball fans.
2. Retro Revival of 90s Sneaker Designs - The resurgence of 90s-style sneakers like Reebok's Instapump Fury OG presents an opportunity for brands to capitalize on nostalgia and cater to consumers seeking vintage-inspired fashion.
3. Colorway Customization in Sneaker Design - The trend of designing sneakers with unique colorways, like Reebok's Lakers-inspired Instapump Fury OG, offers an opportunity for brands to create limited-edition releases that appeal to collectors and enthusiasts.
Industry Implications
1. Footwear Manufacturing - The integration of sports team inspirations in the design of sneakers, as seen with Reebok's Lakers-themed Instapump Fury OG, presents an opportunity for footwear manufacturers to collaborate with professional sports teams and expand their product offerings.
2. Sports Marketing and Merchandise - The trend of NBA-inspired sneaker collections, exemplified by Reebok's Lakers-themed Instapump Fury OG, creates opportunities for sports marketing and merchandise companies to partner with footwear brands to promote team loyalty and enhance fan engagement.
3. Fashion Retail - The retro revival of 90s sneaker designs, like Reebok's Instapump Fury OG, provides an opportunity for fashion retailers to cater to consumers seeking nostalgic fashion items, thus expanding their product assortment and attracting a wider customer base.
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