The Instakilt Turns Your Swimwear Scottish So You're Decent After Your Dip
Amelia Roblin — September 30, 2014 — Fashion
No, you're not looking at a hilarious extra-large-printed kilt that might be worn to a Scottish event; the Instakilt Beach Towel is made to accompany you to seaside, where you can swim and costume up when you've had enough.
Sold by Kotula's, the plaid cover-up is 100% cotton and offers a soft and absorbent surface with which you can comfortably dry your wet skin. At 30 inches wide, many women would be able to completely conceal their upper and lower bodies; however, the best way to wear the tartan towel is to wrap it around your waist.
Complete with the image of a sporran and tassels on the front, the Instakilt Beach Towel has the detail that you'd find in a traditional Scottish outfit. Nobody could accuse you of being indecently dressed in this wrap, should you endeavor to move right from the beach to the bar.
Sold by Kotula's, the plaid cover-up is 100% cotton and offers a soft and absorbent surface with which you can comfortably dry your wet skin. At 30 inches wide, many women would be able to completely conceal their upper and lower bodies; however, the best way to wear the tartan towel is to wrap it around your waist.
Complete with the image of a sporran and tassels on the front, the Instakilt Beach Towel has the detail that you'd find in a traditional Scottish outfit. Nobody could accuse you of being indecently dressed in this wrap, should you endeavor to move right from the beach to the bar.
Trend Themes
1. Scottish-themed Beach Accessories - Disruptive innovation opportunity: Create a line of Scottish-themed beach accessories, such as beach blankets, umbrellas, and beach chairs, to cater to consumers looking for unique and fun beach gear.
2. Costume-inspired Beachwear - Disruptive innovation opportunity: Design beach towels and wraps that resemble costumes from different cultures and time periods, offering consumers a playful and stylish way to dress up after a swim.
3. Ethnic-inspired Beach Fashion - Disruptive innovation opportunity: Develop a range of beachwear and accessories inspired by various ethnic cultures, offering consumers the opportunity to express their individuality and appreciation for diverse styles while at the beach.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborate with fashion designers to create a line of innovative beach towels that not only serve their practical purpose but also make a fashion statement.
2. Tourism - Disruptive innovation opportunity: Partner with tourist destinations to create exclusive beach accessories featuring local motifs and designs, catering to travelers looking for unique souvenirs and immersive experiences.
3. Hospitality - Disruptive innovation opportunity: Offer personalized beach accessories and amenities, such as customized beach towels and cabana rentals, to enhance the guest experience and differentiate your hotel or resort from competitors.
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