Boston Chops' 'Instagram Table' Guarantees Good Food Pictures
References: bostonchops & thedailymeal
It's no secret that Instagram is a hugely important marketing tool for the restaurant industry in particular, and Boston Chops has taken that fact to heart with its 'Instagram Table'. The by-reservation table at the restaurant's new location in Boston's Downtown Crossing promises the perfect combination of lighting and mise en scene to make every dish look perfect for posting on Instagram.
Boston Chops' Instagram Table might seem like a gimmick, but the restaurant is serious about playing to social influencers, and its investments make that clear. The restaurant reportedly spent $10,000 on its table, meeting with Instagram influencers, architects, and professional photographers to ensure that it would meet all the demands of the savvy social users who patronize the restaurant. This includes not only the right appearance, but technological features like a mobile app that controls aspects of the table.
Boston Chops' Instagram Table might seem like a gimmick, but the restaurant is serious about playing to social influencers, and its investments make that clear. The restaurant reportedly spent $10,000 on its table, meeting with Instagram influencers, architects, and professional photographers to ensure that it would meet all the demands of the savvy social users who patronize the restaurant. This includes not only the right appearance, but technological features like a mobile app that controls aspects of the table.
Trend Themes
1. Photo-friendly Dining - Restaurants are investing in photogenic dining experiences to attract social media influencers and capitalize on the power of Instagram marketing.
2. Instagram-focused Architecture - Restaurant designers and architects are incorporating Instagram-friendly spaces and features into their designs, in response to the influence of the visual social network on the industry.
3. Tech-enhanced Dining - Restaurants are incorporating mobile apps and other forms of technology into their dining experiences, to cater to a tech-savvy audience and enhance the overall experience for customers.
Industry Implications
1. Restaurant Industry - The restaurant industry as a whole has an opportunity to invest in creating photo-friendly dining experiences and integrating technology into their offerings, as a way to stand out and attract both a younger audience and social media influencers.
2. Architecture and Interior Design - Architects and interior designers specializing in restaurant design have an opportunity to focus on Instagram-centric elements and features, helping restaurants to create visually appealing dining experiences that cater to the Instagram generation.
3. Mobile App Development - Developers working in the restaurant and hospitality space have an opportunity to create mobile apps that enhance the dining experience and streamline processes like ordering and payment, while catering to a younger, tech-savvy demographic.
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