Brighter Fire Apparel Aims to Offer Inspiration
Josh Walker — February 17, 2013 — Fashion
References: fashionportland & kickstarter
Have you ever wanted to wear an inspiring tshirt, but didn’t want to look too cheesy? Brighter Fire Apparel, a new clothing company on Kickstarter, is hoping to change that.
This Michigan-based clothing line is dedicated to not only bringing a great product to the fashion world, but also inspiring change in people’s lives. By hand printing each and every item, this t-shirt line is sure to be unique.
Inspiring change is something that most people don’t think about when they hear the words Detroit or Michigan, and Brighter Fire means to make that change quickly. Bringing commerce back into the Michigan economy is something that the owner, Josh Walker, hopes to do by moving this brand forward.
Search Brighter Fire on Kickstarter and check this brand out.
This Michigan-based clothing line is dedicated to not only bringing a great product to the fashion world, but also inspiring change in people’s lives. By hand printing each and every item, this t-shirt line is sure to be unique.
Inspiring change is something that most people don’t think about when they hear the words Detroit or Michigan, and Brighter Fire means to make that change quickly. Bringing commerce back into the Michigan economy is something that the owner, Josh Walker, hopes to do by moving this brand forward.
Search Brighter Fire on Kickstarter and check this brand out.
Trend Themes
1. Hand-printed Clothing - Disruptive innovation opportunity: Incorporating customization technologies to streamline the hand-printing process and offer personalized designs.
2. Inspirational Fashion - Disruptive innovation opportunity: Utilizing smart textiles and wearable technology to embed inspirational messages and encourage positive mindset.
3. Local Economic Revival - Disruptive innovation opportunity: Creating a platform that connects local artisans and small-scale manufacturers to promote economic growth in specific regions.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implementing augmented reality (AR) technology in brick-and-mortar stores to enhance the shopping experience and showcase inspirational content.
2. E-commerce Platforms - Disruptive innovation opportunity: Developing virtual try-on capabilities and customization tools for online clothing retailers to offer unique and inspiring products.
3. Local Manufacturing - Disruptive innovation opportunity: Introducing sustainable and eco-friendly manufacturing techniques in local clothing production to support economic growth while minimizing environmental impact.
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