This In-N-Out Lego is Astonishingly Detailed and True to Life
Rebecca Byers — February 25, 2015 — Lifestyle
Created by Jon Furman, the In-N-Out Lego recreation is a wonder of detail and engineering. The entirety of Furman's In-N-Out Lego creation is made from regular Lego pieces with the exception of the vinyl In-N-Out stickers used to create the signs.
Aimed to reflect an In-N-Out franchise of the 1990s, Furman scoured California locations closest to his home in Portland, Oregon and used them as a point of reference.
The project took Furman three years to track down the exact parts he desired and to put the model together.
This fan-created marvel is an example of nostalgia-spurred creativity in the consumer and shows the enthusiasm of Lego and In-N-Out fans that could harnessed in other ways.
Aimed to reflect an In-N-Out franchise of the 1990s, Furman scoured California locations closest to his home in Portland, Oregon and used them as a point of reference.
The project took Furman three years to track down the exact parts he desired and to put the model together.
This fan-created marvel is an example of nostalgia-spurred creativity in the consumer and shows the enthusiasm of Lego and In-N-Out fans that could harnessed in other ways.
Trend Themes
1. Lego Recreations - The trend toward recreating real-life items in Lego form can be utilized for marketing and promotional purposes.
2. Nostalgia-inspired Creations - Tapping into consumers' nostalgia can lead to unique and highly engaged fan communities and marketing opportunities.
3. Fan-generated Content - Releasing design guidelines can encourage consumers to create and share imitation products, leading to cheap marketing and consumer engagement opportunities.
Industry Implications
1. Fast Food - Fast food chains can tap into fan engagement by creating Lego-themed restaurants or launching campaigns that encourage fans to design their own Lego fast food joints.
2. Toy Industry - The toy industry can explore licensing and partnerships with fast food chains to encourage the creation of Lego sets that reflect popular restaurants or food items.
3. Marketing - Marketers can use the trend of nostalgic Lego creations to promote products and services in a unique and engaging way that resonates with consumers.
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