Innit Helps Consumers Cook with Confidence
Ellen Smith — December 6, 2017 — Lifestyle
Innit is an app for IOS devices that pairs with cooking appliances in one's home to help an individual plan a meal.
The all-in-one cooking app helps consumers plan, shop, prepare and cook meals, resulting in a streamlined preparation tool that's an asset to both seasoned and beginner chefs. Through the app, users are invited to create personal profiles, outlining specific dietary restrictions. From there, Innit will curate custom meal plans, and recipes that come complete with detailed how-to videos, enabling one to cook with confidence.
In addition, this app can pair with kitchen appliances in your home, meaning the device can alert you when an oven has finished pre-heating, or when a dish is ready for consumption.
The all-in-one cooking app helps consumers plan, shop, prepare and cook meals, resulting in a streamlined preparation tool that's an asset to both seasoned and beginner chefs. Through the app, users are invited to create personal profiles, outlining specific dietary restrictions. From there, Innit will curate custom meal plans, and recipes that come complete with detailed how-to videos, enabling one to cook with confidence.
In addition, this app can pair with kitchen appliances in your home, meaning the device can alert you when an oven has finished pre-heating, or when a dish is ready for consumption.
Trend Themes
1. Connected Cooking - The trend towards connected cooking tools and apps that help streamline meal planning and preparation is disrupting the traditional kitchen space.
2. Personalized Meal Planning - The emergence of apps like Innit that offer personalized meal plans and dietary restrictions is disrupting traditional meal planning approaches.
3. Smart Appliance Integration - The integration of smart technology into everyday kitchen appliances is disrupting the traditional kitchen space, providing consumers with more control over their cooking and meal preparation.
Industry Implications
1. Home Appliance - Home appliance manufacturers can capitalize on the trend towards connected cooking tools and offer smart, integrated appliances that streamline meal planning and preparation.
2. Health and Wellness - Brands in the health and wellness space can partner with connected cooking apps like Innit to offer personalized meal plans that cater to specific dietary needs, thus disrupting traditional meal planning approaches.
3. E-commerce - E-commerce platforms can capitalize on the trend towards personalized meal planning by partnering with connected cooking apps to offer bundled ingredient packages tailored to specific recipes, thus disrupting the traditional grocery shopping experience.
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