'The Eras' Inked Artwork Icons for Its New Clothing Collection
Megan Facciuolo — April 1, 2014 — Fashion
Inked artwork is popular amongst tattoo shops, but not the Sistine Chapel. Imagine if Michelangelo's famed images in Italy of the Gods had tattoos on them. Well now you can, because The Eras clothing company released a small collection of t-shirts and jerseys that feature iconic painted figures from the renaissance era with a bit more of a modern edge.
People travel from all over the world just to see artwork like Michelangelo's or wait for hours to see the surprisingly small portrait of the Mona Lisa in the Louvre in Paris. The clothing company now lets you wear his masterpiece (well, a mimicked version) wherever you go.
A Michelangelo t-shirt and baseball jersey is available, which features God with a chest tattoo, as well as a gangster version of Mona Lisa.
People travel from all over the world just to see artwork like Michelangelo's or wait for hours to see the surprisingly small portrait of the Mona Lisa in the Louvre in Paris. The clothing company now lets you wear his masterpiece (well, a mimicked version) wherever you go.
A Michelangelo t-shirt and baseball jersey is available, which features God with a chest tattoo, as well as a gangster version of Mona Lisa.
Trend Themes
1. Inked Renaissance Apparel - Clothing featuring renaissance-era artwork with modern tattoos presents an opportunity for further collaborations with tattoo artists and designers.
2. Artistic Mimicry Apparel - Products like these featuring replicated artwork could expand beyond the Renaissance era, with potential for brand partnerships and designer collaborations.
3. Fashion as Art Platform - The intersection of fashion and classic art trends presents an opportunity for specialty clothing lines featuring artwork from different artistic styles.
Industry Implications
1. Fashion Industry - Clothing companies can leverage the popularity of classic art to create clothing collections that appeal to art enthusiasts and those that don't typically engage with the art world.
2. Art Industry - Collaborations with fashion companies can open doors for artists to create new streams of revenue from their artwork
3. Tattoo Industry - The use of tattooed figures in clothing presents an opportunity for tattoo artists to expand beyond physical tattoos and into other mediums.
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