Pacifica's Cosmic Reflect Eyeshadow Palette is Enhanced with Hemp Oil
Laura McQuarrie — August 12, 2019 — Fashion
References: pacificabeauty & ulta
One of the newest products to be added to Pacifica's all-vegan and cruelty-free beauty portfolio is the Cosmic Reflect Hemp-Infused Eyeshadow palette, which shares a mix of matte, reflective and shimmering shades. The hemp-infused eyeshadow palette boasts shade names like Chocolate High and Hemp Leaf, as well as others that reference its out-of-this-world nature like Lift Off, Starchild and Milky Way.
The inclusion of hemp oil in these eyeshadow cosmetics is said to create a soft texture that won't clog pores or contribute to breakouts. To make it easy for consumers to begin using the product right away, Pacifica included a double-sided makeup brush that's also 100% vegan, making the eyeshadow palette perfect for on-the-go use.
As consumers become familiar with the benefits of hemp, it is appearing more and more in beauty products.
The inclusion of hemp oil in these eyeshadow cosmetics is said to create a soft texture that won't clog pores or contribute to breakouts. To make it easy for consumers to begin using the product right away, Pacifica included a double-sided makeup brush that's also 100% vegan, making the eyeshadow palette perfect for on-the-go use.
As consumers become familiar with the benefits of hemp, it is appearing more and more in beauty products.
Trend Themes
1. Hemp-infused Beauty Products - As consumer awareness of the benefits of hemp grows, there is opportunity for the beauty industry to incorporate hemp oil into more products for a potential disruptive innovation in the beauty industry.
2. Vegan Cosmetic Products - The popularity of vegan beauty products is on the rise and incorporation of vegan ingredients like hemp oil can lead to disruptive innovation in the cosmetics industry.
3. Convenient On-the-go Makeup Products - Including a double-sided vegan makeup brush with the eyeshadow palette suggests opportunity for on-the-go beauty products that can disrupt the beauty industry.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can explore innovation through incorporation of hemp oil and other vegan ingredients to enhance quality and benefits of beauty products.
2. Vegan Beauty Products Industry - Incorporation of vegan ingredients like hemp oil creates opportunity for innovation in the vegan beauty industry.
3. On-the-go Makeup Products Industry - The double-sided makeup brush inclusion in the eyeshadow palette highlights potential for disruptive innovation in creating more convenient on-the-go makeup products.
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