The #INFRA App Helps Users Transform Normal Photos Into Unusual Infrared Ones
Hayley McGlone — July 30, 2016 — Art & Design
References: kickstarter & digitaltrends
The #INFRA app lets users easily put an infrared filter on photos taken on their smartphones.
Infrared photos are known for their unique color hues and the app helps users to get that distinct look for photos on their phones. The app could be used as an alternative to more expensive infrared cameras. Founder Kevin Veitia wanted to offer users access to infrared photo technology because of how expensive the cameras to create the same images are.
The app is aiming to help users create stunning and unique photos with the use of infrared filters. The creators of the app are currently working on multiple color infrared filters so that photos taken with the filters won't always have the same color hues. Veitia also wanted to access the vast consumer base of Instagram users to offer them new and unique filters.
Infrared photos are known for their unique color hues and the app helps users to get that distinct look for photos on their phones. The app could be used as an alternative to more expensive infrared cameras. Founder Kevin Veitia wanted to offer users access to infrared photo technology because of how expensive the cameras to create the same images are.
The app is aiming to help users create stunning and unique photos with the use of infrared filters. The creators of the app are currently working on multiple color infrared filters so that photos taken with the filters won't always have the same color hues. Veitia also wanted to access the vast consumer base of Instagram users to offer them new and unique filters.
Trend Themes
1. Infrared Photography Trend - The #INFRA app taps into the growing trend of infrared photography, allowing users to easily transform their photos into stunning and unique infrared images.
2. Accessible Infrared Technology - By offering an affordable alternative to expensive infrared cameras, the #INFRA app opens up new opportunities for amateur photographers and enthusiasts to experiment with infrared photography.
3. Customizable Infrared Filters - The creators of #INFRA are working on developing multiple color infrared filters, enabling users to achieve varied and personalized color hues in their infrared photos.
Industry Implications
1. Photography - The #INFRA app disrupts the photography industry by democratizing access to infrared photography, making it more accessible and affordable for amateur photographers and enthusiasts.
2. Mobile Technology - Incorporating infrared photo capabilities into smartphones through apps like #INFRA presents opportunities for mobile technology companies to improve camera technology and offer unique features to consumers.
3. Social Media - With its focus on integrating with Instagram's vast consumer base, #INFRA offers a disruptive innovation opportunity for social media platforms and marketers to cater to the growing demand for unique filters and visually stunning content.
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