The Influvac Campaign Encourages People to Protect Themselves Against Influenza
Meghan Young — April 23, 2012 — Marketing
References: langland & ibelieveinadv
The flu season may be over for those living in the Northern Hemisphere, but that doesn't mean people shouldn't still take precautions against specific strains of influenza; the Influvac campaign shows that by doing so, people can lead more carefree day-to-day lives. Using the classic bubble encasement that is often used to depict protection from infections and diseases, the Influvac campaign is fresh, happy and full of companionship.
The Influvac campaign was created by Langland, an ad agency based in the United Kingdom. Art directed by Andy Barnard with creative direction by Andrew Spurgeon, the Influvac campaign was shot by photographer Nick Meek. A simple concept, it conveys a strong message that will encourage people to get their Influvac vaccine.
The Influvac campaign was created by Langland, an ad agency based in the United Kingdom. Art directed by Andy Barnard with creative direction by Andrew Spurgeon, the Influvac campaign was shot by photographer Nick Meek. A simple concept, it conveys a strong message that will encourage people to get their Influvac vaccine.
Trend Themes
1. Influenza Protection - Opportunity for disruptive innovation in creating new and improved flu vaccines that provide better protection against specific strains.
2. Bubble Encasement - Opportunity to develop innovative packaging solutions that convey a sense of protection and safety for healthcare products.
3. Preventive Health Campaigns - Opportunity to create engaging and persuasive marketing campaigns that promote the importance of preventive healthcare measures.
Industry Implications
1. Pharmaceutical - Disruptive innovation opportunity for pharmaceutical companies to invest in research and development of new flu vaccines.
2. Packaging - Opportunity for packaging companies to develop unique and effective packaging designs that communicate a sense of protection.
3. Advertising - Opportunity for ad agencies to create impactful campaigns that raise awareness about preventive healthcare and drive vaccine uptake.
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