One Size of the Infinite Fit Jean Fits Up to Four Waist Sizes
Laura McQuarrie — December 10, 2021 — Fashion
References: silverjeans & prnewswire
During the stay-at-home order, Silver Jeans Co.'s vice president of design, Janice Marks, saw an opportunity to create a "jean with the fit and function of activewear, but the authenticity of real denim" and as a result, the Infinite Fit Jean was born. These jeans are made with an innovative fabric that has 90% elasticity, and it expands and contracts so much that one size fits up to four waist sizes.
The jeans boast impressive recovery and retention and thanks to the great amount of stretch that they offer, they reduce the risk of being stretched out over time. Marks says, "With the changes and fluctuations my body went through, and the difficulty of online ordering, I wanted to incorporate this innovative technology into a denim collection where one size fit four sizes."
The jeans boast impressive recovery and retention and thanks to the great amount of stretch that they offer, they reduce the risk of being stretched out over time. Marks says, "With the changes and fluctuations my body went through, and the difficulty of online ordering, I wanted to incorporate this innovative technology into a denim collection where one size fit four sizes."
Trend Themes
1. Adaptive Elastic Clothing - Innovative fabrics with high elasticity and recovery can be used for a variety of clothing items to accommodate changing body sizes and reduce waste.
2. Personalized Sizing Technology - Technology that adapts to different body sizes and shapes can revolutionize the clothing industry by reducing the need for traditional sizing and allowing for more inclusive and sustainable fashion.
3. Activewear-inspired Fashion - Activewear fabrics and designs can be incorporated into everyday clothing to create functional, comfortable, and stylish apparel that meets the needs of modern consumers.
Industry Implications
1. Fashion - The fashion industry can use adaptive elastic fabrics and personalized sizing technology to create more sustainable and inclusive clothing that accommodates changing body sizes and reduces waste.
2. Sportswear - Sportswear companies can explore the market for activewear-inspired everyday clothing that combines functionality, comfort, and style to meet the needs of modern consumers.
3. E-commerce - The e-commerce industry can benefit from using personalized sizing technology to improve the online shopping experience by reducing the need for traditional sizing and increasing customer satisfaction.
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