PlayStation Electrocuted Users for a Chance to Win inFAMOUS: Second Son
Jamie Danielle Munro — March 28, 2014 — Marketing
References: youtube & creativecriminals
In order to win inFAMOUS: Second Son, a new game that's recently come out for PlayStation, users had to stick both fingers into sockets for at least five seconds. Sounds easy right? Not when electrical volts begin to surge through your fingers and into your body.
PlayStation wanted to get across the idea of power and strength to users to promote its inFAMOUS: Second Son game. If participants were able to keep their fingers in the sockets for five seconds, they would win a game. Although many people attempted this challenge, few made it to the finish line. Having voltage run through one's body is not the most pleasant thing in the world, so it seems like only die-hard fans were able to push themselves through and win the grand prize.
PlayStation wanted to get across the idea of power and strength to users to promote its inFAMOUS: Second Son game. If participants were able to keep their fingers in the sockets for five seconds, they would win a game. Although many people attempted this challenge, few made it to the finish line. Having voltage run through one's body is not the most pleasant thing in the world, so it seems like only die-hard fans were able to push themselves through and win the grand prize.
Trend Themes
1. Gamification Challenges - Companies could use similar gamification challenges to promote their products and engage customers in a unique way.
2. Extreme Marketing - More companies may trend towards extreme marketing tactics in order to stand out in crowded marketplaces and capture consumer attention.
3. Sensory Experiences - Brands could create sensory experiences to give customers a unique and memorable experience with their products.
Industry Implications
1. Video Game Industry - Companies in the video game industry may use gamification challenges to promote their upcoming games and engage their audiences.
2. Marketing and Advertising Industry - The marketing and advertising industry may create more extreme campaigns to capture audience attention and promote their brand.
3. Retail Industry - Retailers could utilize sensory experiences to create a unique shopping environment that draws customers in and encourages them to make purchases.
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