'Industree Crafts Foundation' Networks Artists with Retailers Over Indi
Elise Ying-Hei Ho — March 8, 2013 — Social Good
References: motherearth.co.in & industree.org.in
Founded in 1994 by Neelam Chhiber and Gita Ram, the Industree Crafts Foundation was created in an attempt to alleviate the intense poverty conditions of the people in India by connecting local craftsmen with retailers all over the country. The social enterprise creates a platform where the artists and other entrepreneurs can connect through mutual appreciation of art.
Collaborating with other non-governmental organizations, Industree Crafts has been able to successfully develop their own brand in 2008 called Mother Earth. Industree Crafts Foundation produces contemporary pieces that are infused with vibrant colors and intricate designs, which are symbolic of India and its culture. Products mainly focus on home decor including cushions, dishware, baskets, table settings, pottery, storage chests and more.
Contact Information
Industree Crafts Foundation website
Industree Crafts Foundation Facebook
Industree Crafts Foundation LinkedIn
Collaborating with other non-governmental organizations, Industree Crafts has been able to successfully develop their own brand in 2008 called Mother Earth. Industree Crafts Foundation produces contemporary pieces that are infused with vibrant colors and intricate designs, which are symbolic of India and its culture. Products mainly focus on home decor including cushions, dishware, baskets, table settings, pottery, storage chests and more.
Contact Information
Industree Crafts Foundation website
Industree Crafts Foundation Facebook
Industree Crafts Foundation LinkedIn
Trend Themes
1. Connecting Craftspeople - Opportunity for platforms that connect local craftsmen with retailers, creating a sustainable marketplace for handmade products.
2. Social Enterprise - Innovation potential in creating social enterprises that alleviate poverty conditions by empowering artists and entrepreneurs.
3. Contemporary Artifacts - Market demand for contemporary pieces infused with vibrant colors and intricate designs that reflect cultural heritage.
Industry Implications
1. Crafts Industry - Disruption opportunity in the crafts industry by leveraging technology to connect artisans with retailers and expand market reach.
2. Social Entrepreneurship - Potential for growth in the social entrepreneurship sector by creating sustainable business models that empower marginalized communities.
3. Home Decor Industry - Innovation potential in the home decor industry by offering unique, culturally-inspired contemporary artifacts that cater to consumer demands for authenticity and craftsmanship.
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