The Indochino Linen Collection is Like a Vacation You Can Wear
Alex Scott — April 30, 2010 — Fashion
The Indochino linen collection follows suit (pun intended) in an ongoing trend of stylish summery formal attire. Many often think the two cannot possibly mix, but one of these tan suits pictured here wouldn't look at all out of place in a beach in Cabo. Well, maybe not the beach, but you catch my drift.
The off-white-on-white color scheme of the Indochino linen collection is very popular in Central and South American countries, but really looks good anywhere where it is sunny and warm. I especially like the piece entitled the "Cuban Missile Suit." Kind of makes you crave a big cigar and a glass of rum.
The off-white-on-white color scheme of the Indochino linen collection is very popular in Central and South American countries, but really looks good anywhere where it is sunny and warm. I especially like the piece entitled the "Cuban Missile Suit." Kind of makes you crave a big cigar and a glass of rum.
Trend Themes
1. Beach-ready Formalwear - The demand for stylish summery formal attire creates an opportunity to innovate and design clothing that is both fashionable and comfortable in warm weather.
2. Linen Fashion - The popularity of linen clothing increases, offering a disruption opportunity for the fashion industry to focus on sustainable and eco-friendly materials.
3. Off-white and White Combination - The growing trend of off-white and white color schemes creates an opportunity for fashion designers to create their own take on this popular style and explore new color combinations.
Industry Implications
1. Fashion - Industries that produce clothing can take advantage of the opportunity to produce more environmentally sustainable clothing, as the market demand for clothing with sleek designs increases.
2. Travel and Tourism - Travel and tourism industries exposed to beach-friendly formal wear may consider revolutionizing some of their fashion-related services to meet the needs of the market and increase customer satisfaction.
3. Event Planning - Event planning industries may consider the demand for more stylish and comfortable summer formal wear when planning events and developing dress codes in order to better accommodate the needs of guests.
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