Indiana Jones Doll Commemorates the Worst Installment in the Series
Robyn Currie — October 23, 2009 — Marketing
References: nerdapproved & ohgizmo
'Indiana Jones' is one of the epic film series that everybody loves. Oh wait, except for the last one, yeah, that one wasn’t so good. So why not commemorate 'The Kingdom of the Crystal Skull' with its own Indiana Jones Doll?
Depicting the silly scene where Dr. Jones climbs into a refrigerator to escape a nuclear explosion, the Indiana Jones Doll is 12 inches tall and looks cool. Too bad the movie was bad, what with the inter-dimensional beings and all. Can you ever un-watch movies? Didn’t think so.
Depicting the silly scene where Dr. Jones climbs into a refrigerator to escape a nuclear explosion, the Indiana Jones Doll is 12 inches tall and looks cool. Too bad the movie was bad, what with the inter-dimensional beings and all. Can you ever un-watch movies? Didn’t think so.
Trend Themes
1. Retro Collectibles - Opportunity to create merchandise for pop culture classics that play on nostalgia
2. Limited Edition - Creating Limited Edition merchandise, focusing on specific moments within films or series.
3. Nostalgic Marketing - Incorporating older, beloved media into modern marketing campaigns
Industry Implications
1. Entertainment - The entertainment industry can capitalize on collector culture and create new merchandise for older IPs
2. Marketing - Marketing firms can plan nostalgia-driven campaigns that incorporate older media
3. Retail - Retail stores can market and sell limited edition collectibles from older IPs to niche audiences
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