The Incase Headphones Collection is for the Apple Loyalist
Meghan Young — June 22, 2011 — Art & Design
References: goincase & fastcodesign
In their first foray into the audio business, the Incase Headphones collection definitely has something going for it. Minimal, matte and all kinds of good-looking, it embodies the essence of the Incase aesthetic while adopting it for the audiophile.
Comprised of four sets of premium Incase Headphones, they will range from earbuds (starting at $49.95) to ear cuffs (starting at $199.95). Considering that the look is perfect for the design-minded Apple loyalist, these prices don't seem too unreasonable.
Although the audio industry is crowded territory, this Incase Headphones collection already sets itself apart by offering good sound quality with a clean aesthetic at a great price. The Incase Headphones are also touted as very comfortable, which cannot be said for many headphones out there. They will be available in the fall.
Comprised of four sets of premium Incase Headphones, they will range from earbuds (starting at $49.95) to ear cuffs (starting at $199.95). Considering that the look is perfect for the design-minded Apple loyalist, these prices don't seem too unreasonable.
Although the audio industry is crowded territory, this Incase Headphones collection already sets itself apart by offering good sound quality with a clean aesthetic at a great price. The Incase Headphones are also touted as very comfortable, which cannot be said for many headphones out there. They will be available in the fall.
Trend Themes
1. Minimal Audio Design - Disruptive innovation opportunity: Create headphones with a minimal and clean aesthetic that appeals to design-minded consumers in the crowded audio industry.
2. Affordable Audiophile Gear - Disruptive innovation opportunity: Develop premium headphones that offer good sound quality at a lower price point, targeting the price-sensitive segment of the audio market.
3. Comfortable Headphone Experience - Disruptive innovation opportunity: Design headphones that prioritize comfort and ergonomics, addressing the common issue of discomfort associated with many headphone models.
Industry Implications
1. Audio Technology - Disruptive innovation opportunity: Incorporate minimalist aesthetics and affordable pricing in audio technology products to differentiate from competitors and target design-oriented consumers.
2. Consumer Electronics - Disruptive innovation opportunity: Introduce comfortable and affordable audiophile gear to the consumer electronics industry, catering to the growing demand for high-quality audio products.
3. Fashion and Lifestyle - Disruptive innovation opportunity: Collaborate with fashion and lifestyle brands to create headphones that combine sleek design, comfort, and affordability, attracting style-conscious consumers.
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