Inca Luxury Ruins at La Casona Inkaterra
Marissa Brassfield — August 21, 2008 — World
Cusco was the capital of the ancient Inca empire and the center of the Andes; its historical ruins are hardly the place for a boutique luxury hotel. La Casona Inkaterra, however, plans to shake that stereotype with a hotel that blends past and present.
Inkaterra uses colonial furnishings and original murals amid modern comforts like butler and concierge services, a private spa and lavish dining areas. Flat-screen TVs and iPod docks complement Spanish architecture and adobe, plaster and tile appointments.
Inkaterra uses colonial furnishings and original murals amid modern comforts like butler and concierge services, a private spa and lavish dining areas. Flat-screen TVs and iPod docks complement Spanish architecture and adobe, plaster and tile appointments.
Trend Themes
1. Boutique Luxury Hotels - Opulent Peruvian hotels like La Casona Inkaterra are redefining luxury accommodations by blending historical elements with modern comforts.
2. Historical Preservation - The trend of preserving historical ruins and incorporating them into modern hotels presents opportunities for disruptive innovation in the hospitality industry.
3. Cultural Immersion Experiences - Incorporating local culture and heritage into hotel experiences, as seen in La Casona Inkaterra, is a rising trend that offers disruptive innovation possibilities for the travel and tourism industry.
Industry Implications
1. Hospitality - The hospitality industry can explore disruptive innovation opportunities by creating boutique luxury hotels that blend historical and modern elements, like La Casona Inkaterra.
2. Historical Preservation - The trend of preserving historical ruins and incorporating them into hotel experiences is creating opportunities for disruptive innovation in the field of historical preservation.
3. Travel and Tourism - Incorporating cultural immersion experiences, such as staying in hotels that reflect local culture and heritage, offers disruptive innovation possibilities for the travel and tourism industry.
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