Joanne Lam — January 12, 2011 — About
References: inc
Trend Hunter was recently cited in Inc Magazine for an article on Sergey Larenkov's photographic works due to its retro features. The article focuses on how companies are bringing back classic forms of technology into their new products, allowing consumers to get a feel for and reminisce the traditional way of how things worked prior to the convenience of today's technological advances.
The aim of these apps is to make a photograph not feel as disposable as it would if, say, it were taken on a smartphone. In fact, many of these photos are now posted on photo-sharing sites like Instagram, along with the 8mm vintage camera app which creates a vintage patina to smartphone video. Other photography projects cast modern life into historical context. TrendHunter contrasts street scenes from the past alongside their appearance today, while the Museum of London App lets you see what London's city streets looked like two hundred years ago. In a sense the app turns the whole city into an extension of the museum.
Trend Themes
1. Retro Technology - Opportunity for companies to incorporate classic forms of technology into new products, providing a sense of nostalgia to consumers.
2. Vintage Photography - Innovation in photography apps and filters that create a retro or vintage look, elevating the value of photographs.
3. Historical Context - Developing apps and projects that juxtapose modern life with historical events, offering a new perspective on the past.
Industry Implications
1. Consumer Electronics - Companies can capitalize on the demand for retro technology by creating products that combine traditional features with modern functionality.
2. Photography - Opportunities exist to develop photo-editing apps and filters that simulate vintage aesthetics, catering to the nostalgic preferences of users.
3. Museum and Tourism - Creating immersive apps or experiences that allow users to explore the historical context of cities and landmarks can enhance the museum and tourism sectors.
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