Google Adsense for Games
Bartosz Rozycki — October 28, 2008 — Marketing
References: documentary24 & trendsderzukunft.de
Google In Game Advertising is a really cool new way to generate revenue. Gamers, publishers and developers all over the world get the chance to earn money and get informed on the types of things that entice their target demographic.
Google is flexing their power muscles again, and are making their intentions known that they will cover most of the internet with their products. Millions of internet users are playing minigames and Google knows that.
Check out a few more game-related ad tactics below.
Google is flexing their power muscles again, and are making their intentions known that they will cover most of the internet with their products. Millions of internet users are playing minigames and Google knows that.
Check out a few more game-related ad tactics below.
Trend Themes
1. In-game Advertising - The trend of using advertisements in video games to generate revenue provides opportunities for disruptive innovation in targeted advertising and gamification.
2. Targeted Advertising - The trend of using player data to inform ad placement creates opportunities for disruptive innovation in personalized ads and data analytics.
3. Gamification - The trend of incorporating gaming elements into non-gaming environments provides opportunities for disruptive innovation in user engagement and incentivization.
Industry Implications
1. Gaming Industry - The gaming industry has the opportunity to create new revenue streams and improve user experience through innovative in-game advertising models.
2. Digital Advertising Industry - The digital advertising industry can capitalize on the trend of targeted advertising in video games by improving data analysis and ad personalization methods.
3. Marketing Industry - The marketing industry can utilize gamification and in-game advertising to create unique brand experiences that engage and incentivize customers.
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