The Impossible Foods Chicken Nuggets are Arriving This Fall
Michael Hemsworth — July 18, 2021 — Lifestyle
References: impossiblefoods & engadget
The Impossible Foods chicken nuggets are set to be launched by the brand as its latest product to provide consumers with plant-based alternatives to meat-based meals. The chicken nuggets are expected to be made available to restaurants first before they head to grocery stores for shoppers to pick up. The product will make its formal debut at a trade show next week before either of the aforementioned launches take place to offer curious visitors the ability to learn more about the new plant-based chicken-inspired food.
The Impossible Foods chicken nuggets are made without the use of the brand's genetically engineered heme yeast, which is reported to give meat its meat-like flavor. This was deemed not required with the nuggets due to the seasoning and breading being incorporated into the recipe.
Image Credit: Impossible Foods
The Impossible Foods chicken nuggets are made without the use of the brand's genetically engineered heme yeast, which is reported to give meat its meat-like flavor. This was deemed not required with the nuggets due to the seasoning and breading being incorporated into the recipe.
Image Credit: Impossible Foods
Trend Themes
1. Plant-based Fast Food - The increasing demand for plant-based alternatives to meat-based meals is disrupting the fast food industry, providing opportunities for brands to introduce new products and alternatives to meat-based fast food.
2. Genetically Engineered Ingredients - Brands can innovate in the plant-based food industry by exploring and utilizing genetically engineered yeast and other ingredients to replicate the taste and texture of animal-based products.
3. Trade Show Debuts - More brands are taking advantage of trade shows to debut new plant-based food products to market to companies and consumers, providing opportunities for innovation and growth.
Industry Implications
1. Fast Food Industry - The fast food industry is being disrupted by the rise of plant-based alternatives, providing opportunities for brands to innovate and introduce new products to meet consumer demand.
2. Plant-based Food Industry - The plant-based food industry is growing rapidly, creating opportunities for innovation and competition within the industry.
3. Food Trade Show Industry - The food trade show industry is changing as more plant-based food products are introduced, creating new opportunities for brands to showcase and debut innovative products.
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