Many Sites are Still Ignoring the Importance of SEO
Elise Ying-Hei Ho — November 12, 2012 — Pop Culture
References: visual.ly
Google has been steadily updating their new search results ranking algorithms, but some sites are still ignoring the importance of SEO or Search Engine Optimization.
The new algorithm, Google Panda, serves to weed out and lower the rankings of sites that are or seem to be robot-run as well as the ones that used to -- or still are -- spamming the page's content with SEO terms. The importance of SEO not only boosts the rankings on Google search but can significantly double and even triple the site's traffic. According to the infographic, more than one million sites are still ignoring this either neglecting to include essential elements on their page such as primary and secondary titles as well as meta descriptions, which can lead Google to believe the site is not legitimate.
The new algorithm, Google Panda, serves to weed out and lower the rankings of sites that are or seem to be robot-run as well as the ones that used to -- or still are -- spamming the page's content with SEO terms. The importance of SEO not only boosts the rankings on Google search but can significantly double and even triple the site's traffic. According to the infographic, more than one million sites are still ignoring this either neglecting to include essential elements on their page such as primary and secondary titles as well as meta descriptions, which can lead Google to believe the site is not legitimate.
Trend Themes
1. Importance of SEO in Ranking - Opportunity for businesses to invest in effective SEO strategies to improve search rankings and increase website traffic.
2. Google Panda Algorithm - Potential for companies to adapt to the new algorithm and avoid penalties by creating valuable and organic content.
3. Neglecting Essential Elements - Chance for web development and design industries to emphasize the importance of including primary and secondary titles as well as meta descriptions for SEO purposes.
Industry Implications
1. Digital Marketing - Opportunity for digital marketing agencies to offer SEO services and help businesses improve their search rankings.
2. Web Development - Opportunity for web development companies to optimize websites by including essential elements for effective SEO.
3. Content Creation - Opportunity for content creators to create valuable and organic content that aligns with the Google Panda algorithm to improve search rankings.
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