Safehouse '77 is an Immersive Dinner Where Guests Become Characters
Laura McQuarrie — March 22, 2018 — Art & Design
References: safehouse77 & foodandwine
Safehouse ‘77 is an immersive dinner theater event where guests become characters who are an integral part of the performance.
As its name suggests, the story that the event tells is set in the 1977, inviting guests to join "a seriously groovy party at Sharon’s pad." The immersive dining experience gives attendees the choice to have whatever kind of experience they desire, with the event noting that there is a secret world to explore for those who are feeling up for an adventure—but opting to "just chill out on the couch" is also a possibility. Like a true party, the theatrical event involves refreshments and action that unfolds between dishes, giving party-goers the chance to dive deep into a world of spies.
As its name suggests, the story that the event tells is set in the 1977, inviting guests to join "a seriously groovy party at Sharon’s pad." The immersive dining experience gives attendees the choice to have whatever kind of experience they desire, with the event noting that there is a secret world to explore for those who are feeling up for an adventure—but opting to "just chill out on the couch" is also a possibility. Like a true party, the theatrical event involves refreshments and action that unfolds between dishes, giving party-goers the chance to dive deep into a world of spies.
Trend Themes
1. Immersive Theater - Disruptive innovation opportunity: Creating immersive dining experiences that transport guests into different eras or storylines.
2. Nostalgic Experiences - Disruptive innovation opportunity: Designing events that evoke a sense of nostalgia, allowing guests to relive or experience a different time period.
3. Interactive Dining - Disruptive innovation opportunity: Combining food and entertainment to create interactive dining experiences where guests actively participate in the storytelling.
Industry Implications
1. Event Planning - Disruptive innovation opportunity: Incorporating immersive and interactive elements into traditional event planning to create unique and memorable experiences.
2. Hospitality - Disruptive innovation opportunity: Introducing immersive theatrical dining as a new form of entertainment in the hospitality industry to attract customers and differentiate from competitors.
3. Culinary Arts - Disruptive innovation opportunity: Collaborating with theater and entertainment professionals to merge culinary arts with storytelling, offering a new dining experience for food enthusiasts.
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