ImHalal.com Only Lets You Search for Acceptable Terms
Rose Nazarali — September 1, 2009 — Social Good
There are a lot of Google rivals out there but I’ve got to say that this one is the most unusual. ImHalal.com is a Muslim-oriented search engine that only allows you to search for Halal (acceptable) terms. If you type in a forbidden (Haram) term, ImHalal.com flags it and gives you a forbidden rating out of three.
According to News:Lite, “bosses say there are few online tools for Muslims, and that it is too easy to come across pages which display things against their religion.”
According to News:Lite, “bosses say there are few online tools for Muslims, and that it is too easy to come across pages which display things against their religion.”
Trend Themes
1. Religious Search Engines - The increasing demand for specialized search engines that cater to specific religious groups presents opportunities for creating new search engines in other religions or improving existing ones.
2. Halal-only Search - There is an opportunity for creating a search engine that only displays halal results, with the increasing demand for halal products around the world, especially in the food industry.
3. Customized Search Engines - Developing customized search engines for specific groups could drive user engagement, particularly for users with particular beliefs and customs.
Industry Implications
1. Online Search - Online search has opportunities to cater to niche markets such as religious groups and their specific needs.
2. E-commerce - E-commerce companies can leverage halal-only search engines to display halal products in their search results to cater to customers who prefer halal products.
3. Advertising - There are advertising opportunities for halal-only search engines to display ads that promote halal products, services, or events to a targeted demographic.
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