Disney+ Will Be Streaming 13 Marvel Films with IMAX Enhanced
Niko Pajkovic — November 9, 2021 — Tech
References: disneyplus & techcrunch
The Walt Disney Company has announced that starting November 12th Disney+ will be offering users the option to watch 13 Marvel films in IMAX's expanded aspect ratio at home using the service's IMAX Enhanced feature. The new feature offers improved audio and visual technology to provide viewers with a more immersive watching experience.
For starters, IMAX Enhanced delivers up to 26% more picture in select scenes, presenting more action on the screen than standard aspect ratios. In addition, the feature will include IMAX's signature sound by Dolby. The 13 films receiving the IMAX ENhanced treatment include titles such as 'Shang-Chi and The Legend of The Ten Rings,' 'Iron Man,' 'Guardians of the Galaxy,' and 'Avengers: Endgame.'
Image Credit: Disney+
For starters, IMAX Enhanced delivers up to 26% more picture in select scenes, presenting more action on the screen than standard aspect ratios. In addition, the feature will include IMAX's signature sound by Dolby. The 13 films receiving the IMAX ENhanced treatment include titles such as 'Shang-Chi and The Legend of The Ten Rings,' 'Iron Man,' 'Guardians of the Galaxy,' and 'Avengers: Endgame.'
Image Credit: Disney+
Trend Themes
1. IMAX Enhanced Streaming - Streaming services offering IMAX Enhanced feature for more immersive viewing at home presents an opportunity for movie production and streaming companies to collaborate with IMAX on new exclusive content.
2. Improved Audio Visual Technology - The increasing demand for improved audio and visual technology presents an opportunity for electronic manufacturers to innovate and develop new products that enhance the at-home viewing experience.
3. Expanded Aspect Ratios - The popularity of expanded aspect ratios in film and television presents an opportunity for content creators to experiment with new ways of storytelling and engage audiences with innovative content.
Industry Implications
1. Movie Production - The integration of IMAX Enhanced technology in home streaming presents an opportunity for movie production companies to collaborate with streaming services for exclusive high-quality content.
2. Streaming Services - Streaming services can leverage IMAX Enhanced technology to attract more subscribers and differentiate themselves from competitors in the market.
3. Electronic Manufacturing - As the demand for improved audio and visual technology increases, electronic manufacturers have the opportunity to develop cutting-edge products that enhance the viewers' experience at home.
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