Illuminate Smartphone Packaging Incorporates a Lasting Purpose
Amelia Roblin — October 10, 2011 — Eco
References: dehutch.net & packagingoftheworld
It is absolutely genius what five Clemson University students have done with their concept for Illuminate smartphone packaging, which adds to the existing purpose of printed cardboard wrappings to create something more meaningful than a brand's visual merchandizing. Together, Dan Hutcherson, Calvin Hutto, Brooks Patrick, Isaac Levin and Evan Funderburk have developed a box that harnesses solar energy to charge the handset inside of it.
The unique circular carton encourages user interaction, given the innumerable ways in which the lid can be applied to the base. A closer look in fact reveals that the perimeter of the top is perforated with significant spaces and the bottom is lined with a photovoltaic strip. Illuminate smartphone packaging encourages the consumer to hold onto the container for longer, because it can be used continuously to charge his mobile phone on the go.
The unique circular carton encourages user interaction, given the innumerable ways in which the lid can be applied to the base. A closer look in fact reveals that the perimeter of the top is perforated with significant spaces and the bottom is lined with a photovoltaic strip. Illuminate smartphone packaging encourages the consumer to hold onto the container for longer, because it can be used continuously to charge his mobile phone on the go.
Trend Themes
1. Smartphone Packaging Trends - Innovative sustainable smartphone packaging, such as Illuminate, that offer more than just visual merchandizing, will present disruptive opportunities in the packaging industry.
2. Solar-powered Devices - The use of solar power, like in the Illuminate packaging, will disrupt and improve the development of new small-scale charging devices and increase options for eco-friendly solutions.
3. User Interaction Packaging - Packaging designs with increased opportunities for user interaction, such as the interactive lid of the Illuminate box, will provide companies with a competitive edge in the market and disrupt the traditional packaging industry.
Industry Implications
1. Smartphone Manufacturing - Smartphone manufacturers can use innovations such as the Illuminate packaging to increase eco-friendliness and improve on product value, creating a competitive edge in the industry.
2. Packaging Manufacturing - Packaging manufacturers can gain a competitive edge and disrupt the industry by producing more sustainably and creating packaging designs that enhance user experience, like Illuminate.
3. Solar Charging Device Manufacturing - The development of small-scale solar-powered charging devices that are affordable and efficient will disrupt and revolutionize charging device manufacturing, in part thanks to innovations like Illuminate packaging.
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