ILERA Apothecary Offers Specifically Curated Skincare Products
Mishal Omar — May 24, 2017 — Marketing
References: ileraapothecary & ileraapothecary
ILERA Apothecary is a family business that was started by the children of Nigerian immigrants, and the brand's name reflects its heritage.
'Ilera' is a term that originated from the Yoruba tribe of Nigeria, and the company chose it as its name to reflect both the cultural heritage of the brand, and to signify its focus on offering products that are wholesome and healthy for the skin. The brand offers a wide array of products that fall under Bath and Body, Skincare, Health, Travel, and Home Goods categories, with some of its standouts being a clarifying facial mask, a facial oil, a jar of shea butter and a travel kit for the convenient packing of essentials while users are abroad.
ILERA Apothecary's brand offers items that are both affordable and high quality.
'Ilera' is a term that originated from the Yoruba tribe of Nigeria, and the company chose it as its name to reflect both the cultural heritage of the brand, and to signify its focus on offering products that are wholesome and healthy for the skin. The brand offers a wide array of products that fall under Bath and Body, Skincare, Health, Travel, and Home Goods categories, with some of its standouts being a clarifying facial mask, a facial oil, a jar of shea butter and a travel kit for the convenient packing of essentials while users are abroad.
ILERA Apothecary's brand offers items that are both affordable and high quality.
Trend Themes
1. Cultural-inspired Skincare - The trend of incorporating cultural heritage and beauty routines in skincare offerings, such as ILERA's use of Nigerian traditions, creates an opportunity for the growth of diverse and inclusive brands.
2. Clean Beauty and Holistic Skincare - The trend of using natural ingredients in skincare products and aiming for overall health benefits, as reflected in ILERA's focus on wholesome products, presents an opportunity for companies aiming to disrupt the industry with clean and holistic skincare lines.
3. Convenient Travel-sized Products - The trend of creating travel-friendly skincare products, such as ILERA's travel kit, presents an opportunity for brands to cater to the needs of on-the-go consumers and offer portable versions of skincare essentials.
Industry Implications
1. Skincare - ILERA's success in offering affordable and high-quality skincare products and its use of natural ingredients and cultural traditions presents an opportunity for startups and established companies to develop their own unique and inclusive skincare lines.
2. Travel and Tourism - ILERA's travel kit presents an opportunity for travel and tourism companies to collaborate and partner with skincare brands to offer customers convenient and portable versions of their skincare products while traveling.
3. E-commerce - ILERA's online business model presents an opportunity for e-commerce companies to support small, family-owned businesses and focus on providing customers with a variety of natural and culturally-inspired skincare products.
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