The New Ileana Makri Flagship in Athens Creates Customer Curiosity
Alyson Wyers — February 7, 2015 — Business
References: koisarchitecture & retaildesignblog.net
Located in the heart of Athens, Greece, the Ileana Makri flagship store was designed by KOIS Associated Architects. The new store was inspired by the Greek jewelry designer's "view on design, her interests and inspirations, her images and passions that drive her creative force."
Intentionally breaking from the way other jewelry stores are laid out, the Ileana Makri flagship offers customers more freedom to explore the space. The artistic, intentional and smokey storefront window installations were designed to create a sense of ambiguity and intrigue, drawing customers inside where they could see more of the collection. Metal, glass and stone trees hold pieces from the collection indoors, offering customers a 360 view of the stunning jewelry.
Intentionally breaking from the way other jewelry stores are laid out, the Ileana Makri flagship offers customers more freedom to explore the space. The artistic, intentional and smokey storefront window installations were designed to create a sense of ambiguity and intrigue, drawing customers inside where they could see more of the collection. Metal, glass and stone trees hold pieces from the collection indoors, offering customers a 360 view of the stunning jewelry.
Trend Themes
1. Artistic Storefront Installations - Creating artistic and intentional storefront installations can draw customers in and create a sense of intrigue and curiosity.
2. Freedom in Store Layout Design - Breaking from traditional store layouts and offering customers more freedom to explore the space can create a unique and memorable shopping experience.
3. 360-view Displays - Creating displays that offer a 360-degree view of products can increase customer engagement and interest in the collection.
Industry Implications
1. Jewelry Design - Innovative store design can differentiate a jewelry brand from competitors and attract more customers.
2. Retail - Retailers can benefit from incorporating unique and artistic elements into their store design to create a memorable and engaging shopping experience for customers.
3. Architecture - Architects can work with retail brands to create customized and unique flagship stores that embody the brand's values and aesthetics.
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