IKEA Kitchen Stories Allows Customers to Have Fun While Shopping
Kevin Young — April 17, 2012 — Marketing
References: ikea & creativecriminals
The IKEA kitchen stories campaign is another remarkable marketing technique from the giant furniture store company.
This multi-view kitchen allows customers to participate in the kitchen story made for a campaign from IKEA Russia. It's an interactive experiment where customers are able to perceive what's going on from any vantage point. Customers can click on people, the dog and even the fish in the tank to watch the story unfold from those perspectives. At any given time, customers can switch from one view to the other while the entire story is being played in sync.
The aim of this campaign is to allow viewers to see what kind of ideas customers can get from watching others interact. It's a major success for IKEA as over 540, 000 kitchen solutions surfaced from this campaign in only three months time. Marketing techniques like the IKEA kitchen stories is just another example of how cutting-edge IKEA can be.
This multi-view kitchen allows customers to participate in the kitchen story made for a campaign from IKEA Russia. It's an interactive experiment where customers are able to perceive what's going on from any vantage point. Customers can click on people, the dog and even the fish in the tank to watch the story unfold from those perspectives. At any given time, customers can switch from one view to the other while the entire story is being played in sync.
The aim of this campaign is to allow viewers to see what kind of ideas customers can get from watching others interact. It's a major success for IKEA as over 540, 000 kitchen solutions surfaced from this campaign in only three months time. Marketing techniques like the IKEA kitchen stories is just another example of how cutting-edge IKEA can be.
Trend Themes
1. Interactive Experiences - The success of IKEA's interactive kitchen stories campaign shows the potential for creating immersive and engaging experiences for customers during the shopping process.
2. Multi-view Technology - The use of multi-view technology in the IKEA kitchen stories campaign opens up possibilities for creating interactive and customizable viewing experiences for customers.
3. Personalized Marketing - IKEA's campaign demonstrates the power of personalized marketing by allowing customers to choose different perspectives and see how others interact with their products.
Industry Implications
1. Retail - Retailers can explore interactive experiences like the IKEA kitchen stories campaign to enhance customer engagement and drive sales.
2. Home Furnishings - The home furnishings industry can leverage multi-view technology to create immersive and customizable shopping experiences for customers.
3. Marketing and Advertising - The success of IKEA's personalized marketing campaign highlights the importance of tailoring marketing strategies to individual customer preferences and behaviors.
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