The IKEA Art Photography Line Brings Fine Art into Everyday Homes
Meghan Young — April 27, 2016 — Art & Design
The IKEA Art Photography collection addresses an important part of human existence that could very well be lost the more ingrained people become in their digital existence. Art is a fundamental part of life and yet it is not as accessible as it could be -- until now. The limited edition IKEA Art Photography collection aims to make such decor more accessible through affordability and how it resonates with its customers.
Comprised of 11 works by 11 contemporary artists from around the world, the IKEA Art Photography collection range in themes from figurative to abstract. Allowing people the chance to invest in amazing art, the Swedish furniture company is clearly expanding its role in the home through more cultured creations and directives.
Comprised of 11 works by 11 contemporary artists from around the world, the IKEA Art Photography collection range in themes from figurative to abstract. Allowing people the chance to invest in amazing art, the Swedish furniture company is clearly expanding its role in the home through more cultured creations and directives.
Trend Themes
1. Affordable Art - The IKEA Art Photography collection disrupts the art market by offering affordable and accessible artwork for everyday homes.
2. Art in Everyday Life - The IKEA Art Photography collection taps into the trend of integrating art into everyday life, blurring the lines between home decor and artistic expression.
3. Expanding Cultural Offerings - The IKEA Art Photography collection showcases how businesses can disrupt traditional expectations by expanding their product offerings to include culturally significant works of art.
Industry Implications
1. Home Decor - The IKEA Art Photography collection presents a disruptive innovation opportunity for the home decor industry by making high-quality art more accessible and affordable.
2. Art Market - The IKEA Art Photography collection challenges the art market industry by offering a platform for emerging artists and making art collecting more inclusive.
3. Furniture Retail - The IKEA Art Photography collection demonstrates a potential disruption in the furniture retail industry by incorporating art as a central element, enhancing the overall shopping and home decor experience.
3.2
Score
Popularity
Activity
Freshness
