The iHeartUs App Personalizes Dates and Products for Loving Couples
Justin Lam — April 11, 2018 — Tech
References: iheartus & techcrunch
Relationships and love have grown to be more consumer-driven and the iHeartUs app is hoping to help couples navigate this space using a proprietary algorithm. Dubbed the 'love language,' this algorithm involves users answering a set of questions related to love and uses these answers to define profiles and make personalized suggestions to strengthen connections. These suggestions can range from date ideas, gifts, special occasion reminders or just simple messages reminding users to cherish their partner. Aside from products, the iHeartUs app also features integration with Groupon. This integration allows the app to curate Groupon's date-centric offerings and offers those discounts directly to iHeartUs users.
Developed and created by Cassandra Soars, with the help of her husband, the app was inspired by real-life experiences the couple shared. While other apps aimed at being a couple's social network already exist, the iHeartUs app is separating itself from the pack with its 'love language' algorithm.
Developed and created by Cassandra Soars, with the help of her husband, the app was inspired by real-life experiences the couple shared. While other apps aimed at being a couple's social network already exist, the iHeartUs app is separating itself from the pack with its 'love language' algorithm.
Trend Themes
1. Consumer-driven Relationships - There are opportunities for personalization in relationships, especially when it comes to products and activities.
2. Proprietary Love Language Algorithm - Businesses can create unique algorithms to improve the user experience and add value to their product or service.
3. Integration with Third-party Platforms - There are benefits to integrating with third-party platforms such as Groupon to expand offerings and provide better deals to users.
Industry Implications
1. Dating and Relationship Apps - Apps that focus on improving relationships are in high demand and can benefit from personalization algorithms.
2. E-commerce and Gift Services - Companies that provide personalized gift suggestions and reminders can benefit from tapping into the consumer-driven relationship market.
3. Mobile Discount and Coupon Platforms - Platforms that offer integrations with other apps, such as Groupon, can expand their reach and potentially attract new users.
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