The iFit Duo Has Both Digital and Analog Faces
Rahul Kalvapalle — February 27, 2015 — Fashion
The iFit Duo is a two-faced (in a good way) fitness-tracking watch case that lets you have the best of both worlds -- the classic, timeless look of an analog face as well as the convenience and ease of a digital display. This rotating watch case has a digital display on one side and an old-school analog face on the other.
The iFit Duo comes in a variety of styles including a 1.5-inch curved-edge rectangular face and a 1.4-inch round face. What's great about these styles is that they all blend in well with what you're wearing, whether you're suited and booted up or are slacking around in a t-shirt and jeans.
The Duo is ultimately an ambitious and risky design idea, but could ultimately make for a rewarding risk for both iFit and its customers.
The iFit Duo comes in a variety of styles including a 1.5-inch curved-edge rectangular face and a 1.4-inch round face. What's great about these styles is that they all blend in well with what you're wearing, whether you're suited and booted up or are slacking around in a t-shirt and jeans.
The Duo is ultimately an ambitious and risky design idea, but could ultimately make for a rewarding risk for both iFit and its customers.
Trend Themes
1. Rotating Watch Faces - Opportunities exist for designers to create watches that combine classic analog faces with modern digital displays.
2. Dual Functionality - Dual-function products can disrupt traditional product categories and provide added value to consumers.
3. Personalized Wearables - Wearable technology that allows for customization and personalization can enhance user experience and drive sales.
Industry Implications
1. Fashion - The fashion industry could benefit from partnerships with wearable technology companies to create stylish and functional accessories.
2. Technology - The technology industry can further develop personalized and dual-function wearables to meet the growing demand for connected devices.
3. Fitness - Fitness companies can incorporate dual-functionality into wearables to monitor and track both activity and health data for consumers.
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