Volkswagen Group Unveils the 'ID.AERO' All-Electric Sedan Concept
References: vw.cn & techcrunch
Volkswagen Group has unveiled the concept images for the 'ID.AERO,' the brand’s first all-electric sedan. The physical reproduction of the 'ID.AERO' blueprint will be produced for the Chinese market in late 2023, but no price has been confirmed. The sedan can drive up to 385 miles in a single tank based on the European WLTP test.
The 'ID.AERO' is marketed towards young, first-time automobile buyers who make up China’s fastest-growing sector. The coupe-style sedan has a vast body and drag coefficient of .23. Luxury additions include luxe headlights, LED taillight clusters, and a glossy black roof to appeal to market trends that desire luxury car models.
“The ID.AERO belongs to the high-volume, mid-size sedan segment,” Dr. Stephan Wöllenstein, CEO of Volkswagen China Passenger Cars Brand, stated. “The concept has a progressive, stylish and aerodynamic design, yet doesn’t compromise on roominess.”
Image Credit: Volkswagen Group
The 'ID.AERO' is marketed towards young, first-time automobile buyers who make up China’s fastest-growing sector. The coupe-style sedan has a vast body and drag coefficient of .23. Luxury additions include luxe headlights, LED taillight clusters, and a glossy black roof to appeal to market trends that desire luxury car models.
“The ID.AERO belongs to the high-volume, mid-size sedan segment,” Dr. Stephan Wöllenstein, CEO of Volkswagen China Passenger Cars Brand, stated. “The concept has a progressive, stylish and aerodynamic design, yet doesn’t compromise on roominess.”
Image Credit: Volkswagen Group
Trend Themes
1. All-electric Vehicles - The growing demand for electric vehicles presents an opportunity for disruptive innovation in battery technology and charging infrastructure.
2. Luxury Electric Vehicles - The trend towards luxury electric vehicles presents an opportunity for disruptive innovation in materials and design, as well as creating new niche markets.
3. Young, First-time Automobile Buyers - The growing market of young, first-time automobile buyers presents an opportunity for disruptive innovation in affordable yet feature-rich vehicles, as well as digital-first sales and marketing strategies.
Industry Implications
1. Automotive - The automotive industry can leverage trends in all-electric and luxury vehicles to create new product lines and expand into new markets.
2. Battery Technology - The growing demand for all-electric vehicles presents an opportunity for disruptive innovation in battery technology, including longer range and faster charging times.
3. Charging Infrastructure - The expansion of charging infrastructure presents an opportunity for disruptive innovation in creating faster, more efficient charging solutions for all-electric vehicles.
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