ICQ Toothpaste & Gmail Soap
Going Like Sixty — March 19, 2008 — Tech
References: geeksugar
Hey want to get geeky clean? Then try the new ICQ toothpaste and it's minty freshness. How about some Russian made Gmail soap? I'm sure the trademarks have all been cleared by the Google boys. But that's all geek to me. Use these products and the geek-god/goddess in you will be released.
Implications - Geek products are making their way into mainstream society, with more and more geek-branded products infiltrating homes and taking over other ordinary household items. Such an embrace for nerdy products points to an overall acceptance of geekdom, in which it is no longer considered "uncool" to be labeled a geek.
Implications - Geek products are making their way into mainstream society, with more and more geek-branded products infiltrating homes and taking over other ordinary household items. Such an embrace for nerdy products points to an overall acceptance of geekdom, in which it is no longer considered "uncool" to be labeled a geek.
Trend Themes
1. Geek-inspired Hygiene - Trend of incorporating geek culture in standard hygiene products creates opportunity for innovation in niche products and unique branding strategies.
2. Mainstreaming Geek Culture - Increasing acceptance and popularity of geek products signal opportunity for businesses to cater to a previously neglected market.
3. Novelty Personal Care Products - Introduction of uncommon personal care items like toothpaste and soap that cater to specific consumer interests presents opportunity for businesses to offer unique personal care products.
Industry Implications
1. Hygiene Products - Incorporating geek culture into hygiene products presents opportunity for companies in the hygiene industry to innovate and expand their product line.
2. Niche Consumer Goods - Increasing demand for unique and novelty consumer goods provides a market opportunity for businesses to cater to specific interests and preferences.
3. Geek Culture Merchandise - Growing popularity of geek culture presents an opportunity for businesses to expand into merchandise featuring geek-inspired themes and designs.
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