The Icecream Parlour by Ploenpit Nittaramorn is Thoughtful
Shiori Mine — June 20, 2012 — Art & Design
References: ploenpit-nitta.info & wgsn-hbl.blogspot
The Icecream Parlour by Ploenpit Nittaramorn, an industrial design student at the Central Saint Martins College of Arts and Design, examines the art behind creating seemingly simple desserts.
The designer studies how machines have altered the way humans interact and connect with their food. The conceptual kit comes with basic tools that require users to work for their dessert. Beginning with a pre-frozen marble slab, a mixture of cream, milk and sugar is poured onto the icy surface and folded using wooden spades. The constant movement over the cold plate turns the liquid into its characteristic creamy texture. The kit also includes other hand-operated tools such as a pestle and mortar.
Ready-to-eat meals have caused consumers to become less aware and attached to their food choices. The Icecream Parlour by Ploenpit Nittaramorn seeks to reconcile people with their meals through educational experiences.
The designer studies how machines have altered the way humans interact and connect with their food. The conceptual kit comes with basic tools that require users to work for their dessert. Beginning with a pre-frozen marble slab, a mixture of cream, milk and sugar is poured onto the icy surface and folded using wooden spades. The constant movement over the cold plate turns the liquid into its characteristic creamy texture. The kit also includes other hand-operated tools such as a pestle and mortar.
Ready-to-eat meals have caused consumers to become less aware and attached to their food choices. The Icecream Parlour by Ploenpit Nittaramorn seeks to reconcile people with their meals through educational experiences.
Trend Themes
1. Educational Dessert Kits - Consumers seek educational experiences from food. Businesses create experience-based kits that provide consumers with an opportunity to learn about the preparation of their food.
2. Hand-operated Kitchen Tools - As people become more interested in the process behind their meals, businesses can innovate in kitchen tools that require more hands-on participation from their users.
3. Artisanal Desserts - Consumers are seeking unique, personalized food experiences, which inspires businesses to offer a variety of gourmet, small-batch desserts.
Industry Implications
1. Kitchenware and Tools Manufacturing - There is an opportunity to develop and market hand-operated kitchen tools that can aid and encourage more participation from the consumer.
2. Food and Beverage Manufacturing - The trend towards artisanal food experiences could inspire businesses to introduce new, unique dessert products that offer personalization or a unique experience.
3. Education and Training - As consumers seek educational experiences from their food, businesses could offer educational cooking classes, workshops or interactive online experiences.
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