Old School Rapper Ice-T Teamed Up with Vans for an Original Line
Thomas Wade-West — September 8, 2013 — Fashion
References: sneakernews & sneakernews
Legendary rapper Ice-T and surf/skate apparel company Vans have announced their collaborative sneaker to launch later this month. The collection will feature two models: the Vans Chukka and the Vans Sk8-Hi OG, with a little added flair.
The concept for the two sneaker designs is based on Ice-T's persona: gangster and pimp. Subsequently, the more thugged-out model features pigskin linings and some of Ice-T's lyrics on the upper and midsole of the sneaker. 'O.G.' stamps the heel, certifying this dude (and you, the wearer), as an original gangster. The chukka 'pimp' model features suede paneling on the uppers and a high quality nu-buck throughout.
Moreover is the presentation. The chukka's are being released in an elegant pull-slide box, accompanied by a gold revolver keychain. Get your pack September 15th, and pay ode to a legendary rapper.
The concept for the two sneaker designs is based on Ice-T's persona: gangster and pimp. Subsequently, the more thugged-out model features pigskin linings and some of Ice-T's lyrics on the upper and midsole of the sneaker. 'O.G.' stamps the heel, certifying this dude (and you, the wearer), as an original gangster. The chukka 'pimp' model features suede paneling on the uppers and a high quality nu-buck throughout.
Moreover is the presentation. The chukka's are being released in an elegant pull-slide box, accompanied by a gold revolver keychain. Get your pack September 15th, and pay ode to a legendary rapper.
Trend Themes
1. Rapper-inspired Skate Shoes - The trend of collaborating with celebrities to bring personalized aesthetic to products.
2. Pigskin Linings and Suede Paneling on Shoes - The trend of adding different textures to shoes to create a unique and personalized look.
3. Luxury Sneaker Presentation - The trend of elevating product presentation to increase value perception for high-end products.
Industry Implications
1. Footwear Industry - Innovative shoe companies can collaborate with celebrities to create unique sneakers and meet the demand for personalized fashion.
2. Apparel Industry - Apparel companies can take inspiration from rapper aesthetics and collaborate with them to create unique clothing lines.
3. Luxury Goods Industry - The trend of elevated presentation can be adopted by luxury goods companies to increase perceived value and create a luxury experience for customers.
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